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Business:  Kalmar
Job Function:  Marketing
Location: 

Stargard, PL Rotterdam, NL Ljungby, SE

Digital Marketing Specialist

PURPOSE OF THE POSITION

We are looking for an inbound, digital marketing professional, who loves turning data into great content and new business opportunities. As our Digital Marketing Specialist, you will be responsible for harnessing our digital channels, CRM, marketing automation platform, and data to generate growth in our Services and parts business. You will be joining a global company and working with a passionate and ambitious team. 

 

Please note, it's fixed-term contract for one year. 

 

Locations:
Stargard (Poland), Helsinki (Finland), Ljungby (Sweden), Rotterdam (Netherlands) or other major Cargotec locations may be considered.

KEY ACCOUNTABILITIES

  • Design digital campaigns according to business goals and agreed deadlines
  • Coordinate and manage the creation of digital content such as landing pages, social media content, SEO/SEM, email and/or display advertising
  • Build marketing automation programs to support and drive growth in Kalmar digital services
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Identify critical conversion points and drop off points and optimize user funnels
  • Collaborate with agencies and other vendor partners to develop content which strengthens the brand and generates requested results
  • Suggest strategies and methods for improvement
  • Measure and report performance of executed digital marketing tactics and assess against goals (ROI and KPIs)
  • Stay up-to-date with digital media technologies and latest trends

WHAT YOU'LL NEED TO SUCCEED:

 

Education

  • Bachelor’s or master’s degree in marketing or a related field

 

Experience

  • 2+ years of proven working experience in digital and inbound marketing and content creation
  • Demonstrable experience managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing PPC campaigns on major search engines
  • Working knowledge of EPIservier, Salesforce and Pardot is a merit

YOU WILL BE PART OF:

Kalmar is part of Cargotec 

Kalmar offers the widest range of cargo handling solutions and services to ports, terminals, distribution centres and heavy industry. Kalmar is the industry forerunner in terminal automation and in energy efficient container handling, with one in four container movements around the globe being handled by a Kalmar solution. Through its extensive product portfolio, global service network and ability to enable a seamless integration of different terminal processes, Kalmar improves the efficiency of every move. www.kalmarglobal.com