Business:  Kalmar
Job Function:  Sales

Shrewsbury, GB

Area Sales Manager

Kalmar keeps global trade moving. Our innovative solutions contribute to every fourth container movement in the world and help transform the future of cargo handling. We believe in collaboration, delivering on our promises and that people make the difference.

Kalmar: Making your next move count


We are looking for an Area Sales Manager to promote and sell Kalmar products and services including spare parts, and provide technical sales support.

The candidate is preferably situated in South West England.

Main tasks and responsibilities



● Identify and promote all business opportunities including new trucks, short term rental, and used trucks within a specified territory
● Maintain relationships and further develop business opportunities with existing customers
● Ensure sufficient contact is made at all levels within a customer/prospect account as part of the area development strategy
● Assess customer needs and suggest appropriate products and services
● Identify, research, and contact prospective customers and build positive relationships that will generate future sales and repeat business
● Negotiate prices and delivery times within limits of authority; and conclude sales orders to meet revenue targets
● Refer sales leads, customer feedback, and information on competitor activity to line manager within the organisation so that they can respond to changing market conditions and customer demands
● Utilise the company systems and tools to manage and record all respective business activates within the CRM tool
● Ensure that the company standards and policies are maintained, particularly with regards to the code of conduct in business activities
● Attend and actively participate in all regular sales meetings on a regular basis
● Make regular use of product demonstrations, factory, branch, and reference site visits.

What you’ll need to succeed



● Typically higher level or vocational qualification / relevant working experience

● Experience in handling sales in FLT or Material Handling sector,
● Local business knowledge related to forklifts, construction machinery, container handling or
similar mobile equipment
● Minimum technical knowledge (mechanical and hydraulic or electrical)
● Experience in creating solutions and good commercial business acumen

● Self-motivator

● Collaborative working style
● Good listener, communication and social skills
● Interpersonal skills
● Influencing skills
● Analysing skills (market, customer information)
● Direct sales experience - ideally capital goods equipment or logistics
● PC literate
● Excellent communication skills - both verbal and written


Working together with:
● Sales team, Service operations team, business lines

You will be part of


We believe in our people as it is our people who really make the difference. We always work in close collaboration with our customers, deliver on our promises and never walk away no matter how big the challenge. We succeed because we do it together. 

With us, you will have the opportunity to realise your potential and become an important member of our global team.

Interested to join?


If you are excited about this opportunity, please submit your application now. We are looking forward to meeting you.

Kalmar is part of Cargotec

Kalmar offers the widest range of cargo handling solutions and services to ports, terminals, distribution centres and to the heavy industry. Kalmar is the industry forerunner in terminal automation and in energy efficient container handling, with one in four container movements around the globe being handled by a Kalmar solution. Through its extensive product portfolio, global service network and ability to enable a seamless integration of different terminal processes, Kalmar improves the efficiency of every move.


Kalmar is part of Cargotec. Cargotec's (Nasdaq Helsinki: CGCBV) sales in 2021 totalled approximately EUR 3.3 billion and it employs around 11,500 people.