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Business:  Hiab
Job Function:  Application & Product Management

Raisio, FI

Apply by:  27-01-2020

Product Business Manager, Forestry & Recycling Cranes

As pioneers and global leader, Hiab is ambitious to write forward our success story, inspiring and shaping our industry. The world in which we operate with our class-leading products, intelligent services and innovative digital solutions is constantly changing.

Purpose of the position

Product Business Manager will be responsible for FRC products’ sales & market share growth and consolidated profitability in specific markets according to our strategy.
Member of Forestry & Recycling Cranes’ Business Line Leadership team.

Location for the position can be ageed additionally.


Main tasks and responsibilities:

  • Drive growth of sales and market share as business manager. 
  • Manage and develop FRC products’ consolidated profitability and pricing strategy within specific markets.
  • Work closely with Sales & Marketing on must win deals with consolidated gross margin calculations, product offering and customer expectations.
  • Develop customer driven product portfolio to support growth together with Product Portfolio Management, Sales & Marketing, R&D, After Sales, Services, Supply, Sourcing.
  • Further increase customer satisfaction.
  • Further develop route to market optimization together with Sales & Marketing organization.
  • Identify and develop new markets.
  • Report monthly sales & orders development in specific markets.
  • Forecast, monitor and adjust (orders, sales & factory demand).
  • Set annual budget targets for agreed markets in conjunction with Sales & Marketing.
  • Create value add material for FRC product features & benefits.
  • Gather market & competitor intelligence as well as customer insights for product improvements, NPD and quality.
What you’ll need to succeed:
  • Forward thinking and results driven. 
  • Business minded with good technical and financial skills and high customer orientation.
  • Very good communication and presentation skills in English.
  • Good management skills together with strategic thinking and understanding.
  • A strong team player;  able to work independently and as part of a global team. 
  • FRC product and/or industry knowledge will be a big advantage.
  • Excellent English spoken and written. Especially German, and/or French, will be great advantage.
  • Willingness to travel extensively.
We offer you:

We offer you an opportunity to put your skills and knowledge into work with diverse tasks. We value collaboration in our open and inclusive culture and you will get to work with great colleagues from different backgrounds.

With us, you will have the opportunity to learn and develop yourself professionally - and have fun while doing it.

Interested to join?

If you are excited about this opportunity, please submit your application and CV by 31st January 2020.


For further information please contact Hans Ekman, VP Forestry & Recycling Cranes, +358 400 439972, hans.ekman@hiab.com

Hiab is part of Cargotec

Hiab is the world's leading provider of on-road load handling equipment, intelligent services and digitally connected solutions. As the industry pioneer, Hiab's more than 3,300 employees worldwide focus on our commitment to increase efficiency in our customers' businesses and to shape the future of intelligent load handling.


Hiab's offering encompasses class-leading load-handling equipment, including HIAB loader cranes, LOGLIFT and JONSERED forestry and recycling cranes, MOFFETT truck mounted forklifts, MULTILIFT demountables, and tail lifts under the ZEPRO, DEL, and WALTCO fabrands. Hiab's ProCareTM service, award-winning HiVisionTM crane control system, and HiConnectTM platform demonstrate our constant drive to provide intelligent services and connected solutions that add value to our customers. www.hiab.com


Hiab is part of Cargotec Corporation. Cargotec's sales in 2018 totalled approximately EUR 3.3 billion and it employs around 12,000 people. www.cargotec.com

If you are experiencing technical difficulty navigating through the career page, please contact us on candidate.support@cargotec.com. We will do our best to assist you. Please note, we do not accept job applications at this email address.