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Business:  Hiab
Job Function:  Application & Product Management

Perrysburg, OH, US

Product Manager - Effer

As pioneers and global leader, Hiab is ambitious to write forward our success story, inspiring and shaping our industry. The world in which we operate with our class-leading products, intelligent services and innovative digital solutions is constantly changing.

Join Hiab's journey - Together, we keep everyday life moving to build a better tomorrow

The purpose of the Product Manager is to provide best in class customer experience by delivering differentiated solutions, including market
leading product and data-driven services, throughout the product lifecycle with market leading offerings supporting our customers & organization; to implement Effer product strategy in order to deliver profitable growth through differentiated customer experience and performance across the lifecycle, supporting sales and service; and to drive Effer product support and oversight of quality requirements.

Main tasks and responsibilities

● Drive and support sales, growth and profitability for defined market and products in line with budget and
strategy, supporting Global Product Management
● Provide Technical Support to our customers and organization
● Lead and execute customer requirements for product documentation, warranty and training
● Understand the market situation (adapt current offering to local markets)
● Deliver market intelligence: trends/needs, product performance & competitive offering
● Deliver customer intelligence
● Handle majority of local product related questions
● Take major role in launching of new products and options/features
● Organize / give product training on area level
● Fast reactions to customer requests and demands
● Identify focus segments supporting local sales strategy
● Participate in product councils and give input to PLC and NPD work
● Deliver customer feedback and insights to services
● Participate in sales planning and business reviews with sales
● Support Global Product managers in cost analysis (cost development, fixed costs vs direct costs, FL vs BL vs
MAU, inflation, ...)
● Administration of product data in configurator and sales tools

What you’ll need to succeed

● Technical and/or Business Degree
● 5 years in similar role, or
● 5 years technical sales experience, or
● 5 years engineering experience
● Good technical understanding of product & application
● Strong Commercial, strategic and Influencing skills
● Strong communication skills
● Cross functional collaboration skills
Desired behavior:
● Ability to work in a Matrix structure in ambiguity (self lead)
● Strong ability to influence
● Customer centric mindset
● Organized
● Finds our company values: caring, reliable and pioneering appealing and he/she can relate to these and how they will affect the responsibilities and accountabilities of the position
● High sense of urgency
● Service and customer focused
● Passionate about driving performance improvements

You will be part of

Hiab offers a variety of different career possibilities for different backgrounds and ambitions, so whatever your passion is, we may just have the job for you! We want to bring in new expertise and fresh ideas, while providing our existing employees with new and interesting career opportunities. Your talent, experience and passion may just be what we seek or need to shape the future of Hiab and our industry. 

Interested to join?

Please submit your resume/CV for consideration!


Hiab is part of Cargotec

Hiab is the world's leading provider of on-road load handling equipment, intelligent services and digitally connected solutions. As the industry pioneer, Hiab's more than 3,300 employees worldwide focus on our commitment to increase efficiency in our customers' businesses and to shape the future of intelligent load handling.


Hiab's offering encompasses class-leading load-handling equipment, including HIAB loader cranes, LOGLIFT and JONSERED forestry and recycling cranes, MOFFETT truck mounted forklifts, MULTILIFT demountables, and tail lifts under the ZEPRO, DEL, and WALTCO fabrands. Hiab's ProCareTM service, award-winning HiVisionTM crane control system, and HiConnectTM platform demonstrate our constant drive to provide intelligent services and connected solutions that add value to our customers.


Hiab is part of Cargotec. Cargotec's (Nasdaq Helsinki: CGCBV) sales in 2021 totalled approximately EUR 3.3 billion and it employs around 11,000 people.