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Business:  Hiab
Job Function:  Application & Product Management

Hudiksvall, SE Stockholm, SE

Director, Global Product Management L&M

As pioneers and global leader, Hiab is ambitious to write forward our success story, inspiring and shaping our industry. The world in which we operate with our class-leading products, intelligent services and innovative digital solutions is constantly changing.

Purpose of the position


To provide best in class customer experience by delivering differentiated solutions, including market leading product and data-driven services, throughout the product lifecycle with market leading offerings supporting our customers & organisation to meet our sustainability targets. As a result of this product management will be a key driver of HIAB’s long term profitable growth by delivering high value added solutions for customer’s current and future business needs.


Key accountabilities:

  • Responsible for own product(s) success (Sales, CGM and share growth by attractive segment)
  • Owns product input in overall MGPP and implements roadmap for given products to product line strategy
  • Secures needed input for NPD activities (Insights, segmentation, unmet needs, business case, launch, etc.).
  • Spends 40% with customer/external stakeholders. Organizes & uses deep insights for decision making
  • Input to marketing (Value proposition, differentiation to competitor, other USP’s etc)
  • Product Phase in & out
  • Ensures existing products are optimized with the correct options, pricing, sales tools to meet business objectives
  • Prioritises PLC activity to ensure portfolio remains competitive
  • Approves option releases
  • Works with Pricing on value based pricing, competitive analysis, price positioning and pricing model
  • Works closely with sales organization to counter-measure growth and price gaps
  • Training on value proposition and offering
  • Co-operation with Service PM to secure optimized product lifecycle costs, serviceability, and service capabilities in markets
  • Owns TCO management. Develop insights (and sales/value argumentation tools) for product TCO in different applications and customer segments
  • Responsible of own product technical sales support
  • Responsible of own product segment specific support


Product Manager owns pricing of his/her product line within Hiab pricing framework:

  • PM provides list prices, discount targets, Level of Authority & margin targets
  • PM provides special deal support and evaluates exceptions
  • PM uses realization to evaluate list prices and to manage P&L (and manage costs)
  • PM will request support from central pricing to improve list price structure, price models, tools, strategies and data for pricing.

What you’ll need to succeed:



  • University (degree) level (technical and/or business) or higher



  • Multiple years experience (5+) in on road load handling systems (or similar heavy equipments)
  • Experience in multinational working environment
  • Experience in working in customer interface
  • Experience in handling product and product business in different life cycle stages
  • Expert/Mastering, has in depth knowledge and skills covering all aspects in the area of expertise/responsibility. Is considered a role model and expert in the area of expertise/responsibility, works typically on tactical level. Coaches/mentors others
  • Business and commercial acumen with strong customer skills
  • Sufficient technical understanding of product & application
  • Strong communication skills and influencing capability
  • Cross functional collaboration skills
  • Presentation, oral & written skills

You will be part of:


We offer you a challenging, rewarding and diverse working environment where we value passion and commitment. You will be surrounded by highly motivated, engaged and skilled teams working with state-of-the-art projects and technology in a global environment with a joint vision of revolutionizing the industry together.

Interested to join?


If you are interested to join, please submit your CV with your cover letter by the 25th June 2021


Hiab is part of Cargotec

Hiab is the world's leading provider of on-road load handling equipment, intelligent services and digitally connected solutions. As the industry pioneer, Hiab's more than 3,300 employees worldwide focus on our commitment to increase efficiency in our customers' businesses and to shape the future of intelligent load handling.


Hiab's offering encompasses class-leading load-handling equipment, including HIAB loader cranes, LOGLIFT and JONSERED forestry and recycling cranes, MOFFETT truck mounted forklifts, MULTILIFT demountables, and tail lifts under the ZEPRO, DEL, and WALTCO fabrands. Hiab's ProCareTM service, award-winning HiVisionTM crane control system, and HiConnectTM platform demonstrate our constant drive to provide intelligent services and connected solutions that add value to our customers. www.hiab.com


Hiab is part of Cargotec. Cargotec's (Nasdaq Helsinki: CGCBV) sales in 2020 totalled approximately EUR 3.3 billion and it employs around 11,500 people. www.cargotec.com