Marketing Manager, Hiab

Purpose of the position

Now we are looking for a Marketing Manager who will provide best-in-class customer experience by delivering differentiated and market-leading Services throughout the equipment lifecycle. The Marketing Manager, Hiab Services, plays a critical role in effectively conveying our short- and long-term strategic objectives to effective marketing and lead generation. The role is responsible for managing the marketing strategy, programs, and activities supporting Hiab Services’ full offering over the entire lifecycle. 

The role is based in Helsinki and you will report to the VP, Product Management & Digital Services in Hiab Services Division, and functionally to the VP Marketing & Channel Management in Central Marketing. You will work closely with the Business Development, Central Marketing teams, and local sales and marketing teams in the countries. You will also collaborate with customers, e.g end-users, dealers, and Hiab’s service network. 

Main tasks and responsibilities

• Take the lead of the division's overall marketing strategy and budget and align both closely with the global marketing team and the CSCs.
• Lead divisional communications to position and communicate Services as a competitive edge for Hiab, and develop a communication plan aimed at various stakeholders—including customers, partners, investors, and current and future employees—to support strategic projects like digital transformation and drive shareholder communications and services brand building.
• Create and implement a marketing plan tailored to the division's specific long-term objectives and HIPERFORM product brand, aligning with strategic priorities for both direct and dealer sales channels to facilitate sales and meet established sales or market share targets and build long-lasting customer relationships.
• Create compelling value propositions for services and solutions by understanding the competitive landscape and key differentiators.
• Plan, prepare and execute solution launches and campaigns including the development of messaging and content for digital platforms and channels making sure that all ingredients for succeeding in the marketplace are available.
• Develop and execute the web content and social media strategy including SEO and user experience  or the division based on the corporate guidelines provided on style, tone, design, UX etc.
• Develop marketing collateral such as brochures, guides, customer stories /testimonials, whitepapers, images, videos, infographics, social media content, etc.
• Select and manage ongoing relationships with external vendors and agencies (event organisers, graphic designers, advertising agencies, media outlets).
• Act as brand guardian and implement the Visual Identity Guideline and secure the global use of unified communication to strengthen brand values and identity.
• Partner closely with product, sales, and marketing teams to produce best-in-class product marketing assets, from marketing campaigns to sales tools and enablement.

What you’ll need to succeed

Education:

• A Master's degree in marketing, international business or other relevant discipline is required.

Experience:

• Minimum of 10 years experience with marketing preferably in an international B2B organisation and in Services lifecycle context.
• Extensive experience with digital marketing and campaign development.
• Experience with and comfort working in multi-cultural, multi-discipline matrix organisation is an advantage.
• Digital Marketing (customer journeys, campaigns, SoMe, SEO etc).

Competencies:

• Structured and target-oriented way of working.
• Content creation.
• Cross-functional collaboration skills.
• Commercial and customer relationship skills..
• Project management skills.
• Social with excellent networking and communication skills.
• Fluent in English.

You will be part of

We offer you a challenging, rewarding and diverse working environment where we value passion and drive. You will be working with highly motivated, engaged and skilled teams working with state-of-the-art projects and technology in a global environment with a joint vision of revolutionising the on road load handling industry together. 

We offer a competitive salary and comprehensive benefits package geared to boost health and well-being. All our employees are offered comprehensive Learning & Development opportunities, annual development plans, and career progression opportunities. In most of our positions, you have flexible working hours and hybrid work (a combination of remote work and on-site work).

At Cargotec, you will join a truly international working environment and support making global trade faster, smarter, and more sustainable - smarter cargo flow for a better everyday.

Interested to join?

For further information please contact Maria Lindroos VP, Product Management & Digital Services, at maria.lindroos@hiab.com