Business:  Hiab
Job Function:  Marketing

Ellesmere, SHR, GB

Marketing specialist

As pioneers and global leader, Hiab is ambitious to write forward our success story, inspiring and shaping our industry. The world in which we operate with our class-leading products, intelligent services and innovative digital solutions is constantly changing.


Together, we keep everyday life moving to build a better tomorrow.


Purpose of the position



We are actively seeking a motivated individual who excels in a dynamic work setting to become part of our Sales & Marketing Department, taking on the role of Marketing Specialist.

This individual will be responsible for developing, implementing, and managing marketing campaigns that promote the company's products and services. The individual will collaborate with various teams, both internally and externally, in order to drive brand awareness, generate leads, engage the targeted audience.

The location for the position is Ellesmere or in close proximity and with hybrid workmode. 

Main tasks and responsibilities



  • Develop and implement comprehensive marketing strategies to achieve business goals
  • Conduct market research to identify trends, competitors, and opportunities for growth
  • Plan, execute, and analyse multi-channel marketing campaigns, including digital, social media, email, and traditional channels
  • Monitor and report on the effectiveness of marketing campaigns
  • Create compelling and engaging content for various marketing channels, including website, blogs, social media, and promotional materials
  • Manage online presence and optimise digital marketing efforts, including SEO, SEM, and social media advertising
  • Utilise analytics tools to measure and report on website and social media performance
  • Ensure consistent brand messaging across all marketing channels
  • Implement lead generation strategies to acquire new customers
  • Manage and nurture leads through various stages of the sales funnel
  • Plan and coordinate marketing events, trade shows, and sponsorships to increase brand visibility and generate leads
  • Conduct market analysis to identify industry trends, customer needs, and competitive landscape
  • Provide insights to inform product development and positioning
  • Develop and manage marketing budgets effectively
  • Track expenses and ensure cost-effectiveness of marketing initiatives.

What you’ll need to succeed





  • Higher level qualification in Marketing and possesses practical marketing experience




  • CRM tools - Salesforce preferred
  • Proven experience as a Marketing Specialist or similar role
  • Machinery, Lorry loader, Crane, Automotive or similar background – preferred non essential


Competencies and Skill Set:


  • Analytical mindset with the ability to interpret data and make informed decisions
  • Proficiency in marketing tools and platforms, including CRM systems, Google Analytics, and social media management tools
  • Creative thinker with the ability to generate innovative ideas and solutions
  • Ability to work independently and as part of a team
  • Detail-oriented and highly organised
  • Strong written and verbal communication skills     
  • Familiarity with industry trends and best practices
  • Possess excellent I.T. skills - including MS Office and the SAP ERP System
  • Be confident and comfortable interfacing with other departments and stakeholders
  • Be self-motivated, capable of working under pressure, and able to operate with minimal supervision
  • Be a good team player, flexible with regards to tasks performed.


You will be part of



We offer you a position in a global organisation where you are challenged with interesting and diverse tasks. These tasks will provide a great opportunity for you to grow professionally.

Interested to join?



If you are excited about this opportunity, please submit your application now.


Hiab is part of Cargotec

Hiab is the world's leading provider of on-road load handling equipment, intelligent services and digitally connected solutions. As the industry pioneer, Hiab's more than 3,300 employees worldwide focus on our commitment to increase efficiency in our customers' businesses and to shape the future of intelligent load handling.


Hiab's offering encompasses class-leading load-handling equipment, including HIAB loader cranes, LOGLIFT and JONSERED forestry and recycling cranes, MOFFETT truck mounted forklifts, MULTILIFT demountables, and tail lifts under the ZEPRO, DEL, and WALTCO fabrands. Hiab's ProCareTM service, award-winning HiVisionTM crane control system, and HiConnectTM platform demonstrate our constant drive to provide intelligent services and connected solutions that add value to our customers.


Hiab is part of Cargotec. Cargotec's (Nasdaq Helsinki: CGCBV) sales in 2022 totalled approximately EUR 4 billion and it employs around 11,500 people.