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Business:  Hiab
Job Function:  Sales

Augsburg, DE

Sales Representative

As pioneers and global leader, Hiab is ambitious to write forward our success story, inspiring and shaping our industry. The world in which we operate with our class-leading products, intelligent services and innovative digital solutions is constantly changing.


Together, we keep everyday life moving to build a better tomorrow.


Join Hiab's journey - to inspire and shape the future of intelligent load handling


HIAB’s Loader Cranes, Light & Medium Division is looking for a Sales Representative who will be responsible for equipment sales operations within designated areas or segments in the Market Area. Your responsibilities will include pursuing sales leads, visiting existing and new customers, assessing customer needs and suggest appropriate products and services, negotiate prices and delivery times within limits of authority and conclude sales orders to meet sales targets.


You will report to Sales Manager Direct Sales and will work closely with the customers and financial institutions and internally with the other sales teams.

Main tasks and responsibilities


  • Work with Regional Business Manager approved budget for direct new equipment sales to assigned customers
  • Manage assigned customer relations, act as business manager towards assigned customers and be the main point of contact
  • Identify, research and contact prospective customers and build positive relationships that will generate future sales and repeat business
  • Refer sales leads, customer feedback and information on competitor activity to appropriate contacts within organization
  • Collaborate with technical support representative in the Market Area to coordinate and channel technical support from Hiab functions towards assigned customers with Market Area
  • Provide commercial discounts in line with established guidelines
  • Perform all other duties as required by Supervisor within the physical constraints of the job.

What you’ll need to succeed


We are looking for a professional with a strong business mindset and financial skills who finds our company values: caring, reliable and pioneering appealing and he/she can relate to these and how they will affect the responsibilities and accountabilities of the position. The best candidate has a high sense of urgency, is service and customer oriented and is passionate about driving performance improvements.


Ideally you have:

  • Minimum of 3 years of experience of sales and marketing in the industry and excellent understanding of load handling business
  • Suitable educational background on technical and commercial subjects (Bachelor/academic level)
  • Ability to work in an international business environment/in a matrix organisation 
  • Proven ability to drive and develop equipment business sales and profitability
  • Proven ability to develop and manage customer relationships;
  • Results and achievement driven and eager to create long term relationships
  • Good technical skills and product knowledge
  • Fluent English skills
  • Class B or higher Commercial Driver's License.

You will be part of


We offer you a position in a global organisation where you are challenged with interesting and diverse tasks. These tasks will provide a great opportunity for you to grow professionally.

Interested to join?


If you are excited about this opportunity, please submit your application with a salary request and CV in English. 


Hiab is part of Cargotec

Hiab is the world's leading provider of on-road load handling equipment, intelligent services and digitally connected solutions. As the industry pioneer, Hiab's more than 3,300 employees worldwide focus on our commitment to increase efficiency in our customers' businesses and to shape the future of intelligent load handling.


Hiab's offering encompasses class-leading load-handling equipment, including HIAB loader cranes, LOGLIFT and JONSERED forestry and recycling cranes, MOFFETT truck mounted forklifts, MULTILIFT demountables, and tail lifts under the ZEPRO, DEL, and WALTCO fabrands. Hiab's ProCareTM service, award-winning HiVisionTM crane control system, and HiConnectTM platform demonstrate our constant drive to provide intelligent services and connected solutions that add value to our customers.


Hiab is part of Cargotec. Cargotec's (Nasdaq Helsinki: CGCBV) sales in 2022 totalled approximately EUR 4 billion and it employs around 11,500 people.