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Business:  Bromma
Job Function:  Sales

Shanghai, CN

Apply by:  --

Sales Manager, Spare Parts

BROMMA has been the leading manufacturer of crane spreaders ever since its formation in the 1960s. Today we have, by far, the highest market share of the world’s spreader suppliers. In fact, our market share is higher than all our competitors’ combined. Today, we manufacture close to 2,000 spreaders of all types every year and our spreaders are currently in use in 99 of the top-100 ports world- wide.


BROMMA sales and service network has a wide-reaching footprint. We are present with own sales offices on all continents, and with an extensive network of agents, we are able to support customers in every country in the world.


More information about BROMMA can be found on www.bromma.com

Purpose of the position

Manage sales of spare parts and build good relationships with customers and agents.

Key Tasks and Responsibilities:

Sales Management:

  • Pursue parts sales leads, visiting existing and new customers to meet sales target levels for the assigned areas
  • Negotiate prices and delivery times within limits of authority; and conclude parts sales orders to meet revenue targets.
  • Assess customer needs and suggest appropriate products and services.
  • Use initiative and experience to promote and sell more complex and demanding products and services.

Sales Administration:

  • Quotation and Tender Management
  • Order Processing
  • Prepare monthly sales and pipeline and forecasting Reports

Customer Management:

  • Identify, Research, Contract prospective customers and establish alliance partners to create business opportunities for growth in the assigned area in the form of parts sales 
  • Assess customer needs and suggest appropriate spare parts
  • Build strong relationships with customers for business growth
  • Influence clients' buying patterns and customer satisfaction, some negotiation is required and be able to identify prospective customers.

Relationship Management:

  • Conduct regular visits and communication with customer to nurture a strong relationship and to stay attuned to customer feedback including competitive knowledge, and follow up the leads

Agent Management (if applicable for the territory):

  • Develop contacts and establish good relationship with Agent to expand market penetration
  • Annual assessment of Agent performance


  • Develop overall proposal of concepts/solutions for parts penetration to better serve a market or a segment and make preliminary surveys on the needs and implications;
  • Develop way of working, sales tools and methods, bring in client information and knowledge and give input to develop sales tools and processes.

Market Profiling and Analysis

  • Refer parts sales leads, customer feedback, and information on competitor activity to appropriate contacts within the organization so that they can respond to changing market conditions and customer demands


What you’ll need to succeed:


  • Degree in Business/ Engineering or equivalent


  • Minimum 5 years of relevant experience in the Cargo Management Industry


  • SAP tools and process
  • Exceptional Negotiation, documentation and execution skills
  • Good analytical and business acumen skill
  • Knowledge of the industry
  • Financial management
  • Project Management
  • Product and service knowledge
  • Good written and communication skill with all levels of management
  • Ability to influence
  • Team work
  • Presentation Skill
  • Ability to influence, convince and motivate other people
  • Business consultation skill
  • Good interpersonal skill
  •  Ability to multi-task
  • Team Player
  • Initiative
  • Independent to complete given assignment and projects

You will be part of:

We offer you an opportunity to put your skills and experience into work and make an impact in our global organisation. You will work together with great colleagues from various backgrounds inspired by shared, ambitious goals. We value collaboration in our open and inclusive culture. With us, you will have the opportunity to develop yourself professionally. Join us to make a difference - and have fun while doing it.

Interested to join?

If you are excited about this opportunity, please submit your application and CV.

Bromma is part of Cargotec.

Cargotec is a leading provider of cargo handling solutions and operate in more than 100 countries. Cargotec's (Nasdaq Helsinki: CGCBV) sales in 2020 totalled approximately EUR 3.3 billion and it employs around 11,500 people. www.cargotec.com